Who ever said nothing good comes from reality tv could not be more wrong.
Oliver Proudlock, star of hugely successful reality tv series Made In Chelsea and founder of fashion brand Serge DeNimes. With an almost sold out first collection and pre-orders stacking up for his second collection, he’s definitely MADE his name in fashion.
Credibility was never going to be an issue for Proudlock and his brand with a que of celebrity friends lining up to wear the brand that include Caggie Dunlop, Justin Bieber, Millie Mackintosh and Professor Green.
This new wave of reality tv stars are not only over dramtic rich kids but budding entrepeneurs. Jamie Lang and Caggie Dunlop, fellow cast members have also founded businesses with a litte help from the Made in Chelsea influence.
Above: A selection from the Serge DeNimes first collection
Like what you see? The second collection from Serge DeNimes is avalible to pre-order online from the 13/09: http://sergedenimes.com/
Or alternitively you can find a list of stockist here: http://sergedenimes.com/stockists/
Serge DeNimes twitter @SDNIMES