Alexander McQueen, Christopher Kane, Holly Fulton some of the biggest names in fashion, but would you know they are Scottish… probably not.
Scottish fashion is flourishing, producing some of the best designers around yet receiving little recognition. The question is why is a country that is creating some of the best talent in the industry not got its mark on the fashion map yet.
The late Lee McQueen, the founder of the world famous Alexander McQueen label has been called a “modern-day genius” by British Vogue and won British Fashion Designer of the Year Award four times. McQueen gave other Scottish designers a window into the industry such as Christopher Kane.
The Scottish Fashion Awards are quickly becoming one of the biggest fashion events of the year and a crucial part of getting Scottish fashion recognised. Tessa Hartmann founder and organiser of the event spoke to us on the growing popularity of the event.
“I’ve been involved in the world of fashion now for about 20 years and working with international brands I came across so many incredibly talented Scottish designers, so I had this mad idea to create a platform for the Scots.”
“I wanted to get Scotland on the map with the international fashion weeks but the reality is there is never going to be a Scottish fashion week. This isn’t just a celebration of Scottish fashion it’s a celebration of a fashionable Scotland.”
Scottish retails are great ambassadors for Scottish Fashion. Sarah Graham, owner of a boutique in Glasgow shares her love for Scottish fashion: “I love Scottish designers, I stock my shop with as many Scottish designs as I can, but there’s only so much a small boutique can do. It is important for big retailers to work with Scottish designers.”
Scotland has the talent to be up there with the fashion capitals. With all the great contributors like the Scottish Fashion Awards and designers Scotland is slowly becoming fashionable in its own right.